How Good Can It Get?!
A year-long experience

How good can it get?!

A year-long business, brand and leadership experience for established founders who are ready to find out what happens when they build their entire life through the lens of how good can it get?!

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Starts October 19Presale pricing is open now
Annie Whitney in a champagne silk set with her arms raised, laughing
by Annie Whitney

This is for the online founder who has built a successful personal brand and business and knows there is so. Much. MORE. available to them.

You’ve spent years, hell maybe even decades getting very fucking good at what you do, whether you built that expertise inside a company or in your own business. You have paying clients and proof your work gets results, even if your online business is newer or sales aren’t consistent, yet. You’re not wondering whether you have something worth buying, you know you’re the crème de la crème. You have a BIG OL VISION on your heart for this business, and you want your brand and income to reflect the depth of that!

How good can it get? is the question I ask when I catch myself bracing for what might go wrong, or making a decision based on what I already know I can handle.

It asks me to tell the truth about what I want, take radical responsibility for my part in creating it and let my life get SO much better while my income grows in correlation.

sound familiar?

01

You’ve seen success in your business.

Maybe it’s a high sales month, a sold out group program, massive client breakthroughs or a coveted collaboration. But the next time you launch something new, you find yourself trying to recreate the same results without understanding how you created them the first time. One launch, people are replying to your stories, referring you to friends and buying at the first hint of what is to come. The next, you’re showing up just as much and wondering where everyone went.

So you revisit the content, change the launch plan, add more emails and tell yourself you need to be more consistent. But you still don’t know what made people care that much the first time.

02

So you drop them into your notes app.

And while you’re trying to figure that out, you have ideas that keep circling back: the live event, a new offer, the book you want to write, the stage you want to speak on. You realize that the work you want to be known for doesn’t fit neatly into what you sell now. Some weeks, you can see how it all connects and other weeks, you’re wondering which idea to pursue first, or whether wanting more than one means you’re losing focus and stalling the momentum you say you want.

So you drop them into your notes app. You keep selling the offer or services that already sell good enough and tell yourself you’ll come back to that thing when your business feels more stable.

03

Then another six months pass.

You’ve made sales, served clients and kept the train moving, but you’re still personally bridging the gap between what people see online and the depth of what you do behind the scenes. You’re still asking the business you built as version 1.0 to hold a vision it wasn’t built for.

You start wondering whether you’re evolving or getting bored. Whether the ideas are real opportunities or shiny object syndrome. Whether the sales month was something you created or something you got lucky enough to land.

You’re not trying to sell the same offer forever just because you’re good at selling it and you’re definitely not interested in being told to “pick a niche” every time you see more for yourself.

04

You want the business to get bigger while your life gets better.

You want to understand exactly what type of marketing creates demand for your work so you can build on it, not hope and pray the next launch lands. You want to know which ideas belong to the larger body of work you’re building and which can wait. You want someone to come across your brand and understand the magnitude of how you think before you personally explain it in a DM or on a sales call. And you want the business to get bigger while your life gets better.

Inside How Good Can It Get?!

That’s exactly what we build. A brand that can hold your range, a business where each decision strengthens the next, and the leadership and capacity to make the decisions your big ol vision requires.

Over twelve months together, we are looking at the whole ecosystem: your identity, brand, body of work, offers, leadership, relationships, capacity and the life you’re here to bring to fruition.

We are building a brand that can hold your range without requiring you to water it down or shove it into a box that “makes sense” to everyone but you. We are pulling the methodology you live and breathe every damn day with your clients, whether it’s clocking the pattern they’re too close to see or understanding why they keep sabotaging their own success, out of your head so you become known across industries and rooms and are paid damn well for it.

We are building an ecosystem where all of your passions and perspectives inform your content, offers, client results, reputation and future opportunities so that they strengthen one another instead of competing for your attention.

Meet version 1.0

You have already proven you can build something successful.

But you can also feel that the current version of your business was built by an earlier version of you. We’ll call her version 1.0.

Your expertise has outgrown the language and marketing you are using to describe it.

You have multiple offers, businesses or bodies of work you want to create, but you keep treating your range like shiny object syndrome that you need to get under control.

Your business is growing, but every new level still requires more of your personal time, attention and emotional capacity.

Nothing is objectively wrong, which is what makes this season so difficult to explain.

The business is working, you’re truly grateful. Other people look at what you have built and wonder what else you could possibly want. But you know you want to build something so much bigger than what is sitting in front of you. You are not having an identity crisis, you’ve simply become bigger than what you originally created to scale your ambitions and vision.

We aren’t asking, “Can you handle it?”

Of fucking course you can.

The question is whether the actions you are taking RIGHT NOW are moving you toward the business and life you want.

Annie Whitney tipping her pink sunglasses beside a gas pump

rigor and whimsy. always both.

Why me?

I am not teaching you how to build a bigger business and life from theory.

I am a tech executive, founder, strategist, wife, mother of two and endurance athlete. I have helped scale a health-tech company from roughly 30 people to more than 400 and from an early-stage valuation to nearly $1 billion. I built my own team from two people to twenty with only two departures in six years, while leading through the kind of growth where strategy has to survive contact with reality.

30 → 400+people, scaling a health-tech company
~$1Bvaluation, up from early stage
~$100Kin sales in a single month
10–20Kcash months, sustained for years

I can look at a woman who has accumulated a frankly absurd amount of experience, who has multiple ideas and refuses to reduce herself to one tiny identity, and find the strategic through-line that turns all of that range into the reason she is hard to replace.

Read my full story

At the same time, I built a multi-six-figure business and personal brand in under two years while remaining a VP and raising two daughters. I have sustained 10–20K cash months for years, generated nearly $100K sales in a month and created premium demand across private work, masterminds and live experiences.

But the reason to work with me is not a list of revenue screenshots. I understand how identity, brand, reputation, methodology, sales psychology, leadership and capacity work together.

I am building this in real time. I started as a run coach, built a cross-industry personal brand while continuing to lead as an executive inside a health tech company scaling toward a billion-dollar valuation, and used each part of my experience to make the others more valuable. That brand now creates demand for my private work, masterminds and live events. It has created speaking opportunities, board conversations and relationships with founders, executives and physicians who may eventually become clients, partners or investors.

I am building year two of Crystal Codes Live, as well as a boutique consultancy and an experiential event club, and none of these are random businesses competing with each other. They are different expressions of the same reputation, creating multiple forms of income and feeding the same larger body of work.

I do not believe you need to choose between rigor and whimsy, wealth and integrity, leadership and aliveness, your family and your ambition, or a serious body of work and a really fucking good life.

The philosophy behind How Good Can It Get?!

I have spent much of my life waiting for the other shoe to drop.

Even after I had built this business, was promoted three times in three years, helped scale a company to nearly a billion-dollar valuation, made more money than I had ever made and created a life that a former version of me would have been floored by, there was still a part of me immediately preparing for what could go wrong.

What if the sales slow down?

What if my husband loses his job?

What if I cannot hold everything I say that I want?

What if I say I want something bigger and then publicly fail to create it?

Transparently, ALL OF THOSE THINGS DID HAPPEN TO ME.

They all made me a better leader.

Annie Whitney in a champagne silk set, smiling with a hand in her hair

A lot of high-achieving women live this way without realizing it. We become very good at handling hard things, and then we unconsciously build our entire lives around our capacity to handle more of them.

We are smart as fuck, so we intellectualize it like “this is forging my leadership” and “I’m being responsible”… but it’s usually just the fear of the unknown speaking. The fear of owning what we’re truly capable of.

Keep reading

How Good Can It Get? is the pact I have made with myself to stop living like the next thing is about to go wrong and to make decisions from the possibility that it could all keep getting better. AND SO IT HAS!

Just so we’re clear, I don’t believe that if I think positively enough, the universe will drop the perfect life into my lap. I do not believe in sitting on my ass and telling myself I’m manifesting my dream life.

You are the solution and you are the problem, always and forever.

Your life changes when you are willing to take radical responsibility for what you have created, what you continue to tolerate and what you keep saying you want without making the difficult decisions required to have it.

When you live through the filter of how good can it get?, it is not only your business that scales.

You make the offer. Hire the team member. Invest in the room that stretches you. Lift heavier. Run farther. Ask for more. Say your truth that may be misunderstood. Then when something doesn’t work you use it as data instead of turning it into evidence that you shouldn’t have wanted more in the first place.

This is about becoming the woman who can look at every part of her life and ask, honestly,

How fucking good am I willing to let this get?

And then make a different decision and scale wealth in the process.

What this asks of you

We are telling the truth about what has to change behind the scenes.

We are telling the truth about what has to change behind the scenes for you to hold the thing you keep saying you want.

Strategy matters. It is ESSENTIAL to a business.

But the best strategy in the world cannot compensate for the conversation you will not have, the standard you refuse to enforce, the support you will not receive or the identity you are protecting by remaining the person who holds everything together.

What becomes possible

By the end of this year, your brand will represent the magnitude of how you think.

People will understand why your work is different and your sales and income will reflect that. Your offers, content, reputation and future ideas will strengthen one another so you are not starting from zero every time you want to create something new and innovative.

Your personal brand becomes the flywheel for your big ass vision. The reputation you build in one industry creates credibility in another.

You do not need to want multiple businesses to belong in this room. You may be building one online personal brand and business and know it has not even begun to touch the magnitude of your experience or vision. You may want to deepen your reputation, create more demand, scale your offers and make far more money inside the business you already have.

Or your business may create intellectual property and visibility that lead to speaking, advisory work, events, partnerships and entirely new companies. You may begin stacking businesses, assets and income across your actual passions, and exponentially growing your wealth because every part of the ecosystem makes the others more valuable.

Your business will generate more money, demand and opportunity.

The real transformation is who you become.

The woman who makes decisions without spending six weeks or hell, days, emotionally negotiating with herself. Who can hold more success and money without immediately bracing to lose it.

You will become a leader whose business gets bigger while her life gets better because she doesn’t use her success as the reason she can’t have the marriage, body, friendships, family, experiences and freedom she says all of this is for.

What is included

Twelve months. The whole human.

Apply now
A private 60-minute onboarding call with me

We will look at your business, brand, body of work, offers, leadership, capacity and the big ol vision on your heart to identify what is working, what you are too close to see and where the biggest opportunity exists, so we get to the real conversation on DAY ONE and you know exactly what will move the dial to bring in more aligned clients and income.

Your personalized How Good Can It Get? roadmap

Using my Anomaly Brand methodology, I will create a personalized roadmap that brings together what you want to become known for, the intellectual property already inside your work, the role each offer or business should play, the demand you need to create and the capacity required to hold where you are going. This roadmap will create clarity in your marketing so your brand reflects your unique genius and brings in more aligned clients as a result.

Three live calls every month

Our calls move between business, brand and leadership to coach the whole HUMAN. I will bring forward themes based on what the collective is navigating and you will experience breakthroughs in your body of work and marketing that create massive momentum in your business. We will go deep on leadership, standards, marketing strategy and business.

A monthly integration week

Every month includes a deliberate integration week to do the damn thing, use what happened as data, refine the move and keep going, so you have the time and space to implement all of the breakthroughs, which in turn creates even more momentum.

Access to my Anomaly Brand Methodology

You will get access to my entire portal with bespoke offers and trainings based on 20 years of business experience. The Anomaly brand methodology has helped scale countless brands and founders to 10x their revenue. This includes trainings on refining your brand identity and anomaly factor, creating your marketing OS, and building out your offer suite, intellectual property and body of work. Everything you need to scale your business(es).

Ongoing proximity to the way I think

You are getting proximity to how I think about identity, positioning, reputation, sales psychology and leadership, to amplify your own leadership and self-trust. As a result, you will take action on things you’ve been ruminating on for days, weeks or months. You’ll see the true root cause of the problem you’re too close to see. You’ll become a better leader and CEO because I hold you to a higher standard.

A room of established, cross-industry founders

You will be surrounded by established leaders across industries who may be evolving an offer, building multiple businesses or expanding into speaking, advisory work, events, investing or an entirely new body of work. The businesses will be different, but the standards won’t. When you surround yourself with women who are hungry and chasing their massive vision, that’s when your ceiling becomes your new floor.

A year to actualize the thing

You will have one year inside this experience to deepen your levels of leadership and evolve your body of work and brand into a machine that brings in ideal clients like clockwork and makes you more money than ever before, while asking yourself “how good can it even get!?”

The culture

The value of this room is not the number of calls.

Marketing: table stakes Offers: table stakes Work ethic: table stakes

One of the biggest lies in the online space is that adding more access, modules, coaches and calls automatically creates a more valuable community.

It doesn’t! Culture is the lived values of the leader and the standards reinforced by the people inside.

It is what happens after the mastermind call, when no one is watching and you have to decide whether you are going to make the move.

Or whether another woman’s “quantum leap” activates your own desire or sends you into comparison and resentment.

It is whether we celebrate the idea and also tell the truth about what you want will really require.

Marketing your business is table stakes. Making offers is table stakes. Being willing to work is table stakes. The women inside are the 1% and they do not lack ambition.

Keep reading

They’re shifting the perspective they are operating from. They are checking their ego or entitlement at the door. Sometimes they are seeing that what feels like A LOT of effort to them is the minimum required for the result they want.

And sometimes they need someone to show them the part of their magic and genius they have normalized because they are too close to see it.

That is the culture I am building inside of How Good Can It Get. A cross-industry room filled with women who have already built something real, who bring their own intelligence to the conversation and who are interested in creating a business and life that could not be produced by copying someone else’s blueprint.

The value of a community is the standard of the leader and the quality of the people inside it. I take both seriously.

The cost of waiting

The cost of waiting is not neutral.

The current version of you and your business could keep working, which is exactly what makes this dangerous.

Nothing has to fall apart for you to spend another year creating impressive results inside a business and life you’ve outgrown.

The most expensive outcome is that you create another objectively successful year while the work and life you actually want remains something you will get to “eventually.”

Waiting will not make the evolution disappear. It only delays the return.

Who it’s for

Is this your room?

This room is for you if…

  • You are an established online founder with years of experience, clients, sales and a fuck ton of proof that your work creates results, whether you are currently making $2K a month or $40K a month.
  • You want to be known and paid for how you think, not only for everything you can personally execute.
  • You want to scale the online personal brand and business you already have, or you may have multiple businesses, offers, interests or professional identities and want them to become a strategic ecosystem instead of continuing to treat your range like a problem you need to get under control.
  • You want business strategy, but you are also willing to look at the identity, standards, relationships and capacity underneath your execution.
  • You are willing to make decisions, test ideas, bring your own intelligence into the room and take radical responsibility for what happens next.
Join How Good Can It Get?!

We officially start October 19th. Join now and you’re coming to the pre-party.

The pre-party is included in your presale pricing.

Q4 has always been my biggest quarter. Last year, I hit $100K in sales in a little over four weeks. So before we get into the full year together, I want to get my eyes on YOUR business and what’s possible to create crazy momentum before this year is even over.

Admit one
Week of Oct 12

Our pre-kickoff call and your private onboarding call.

Admit one
Mon Oct 12 + Fri Oct 16

Two bonus Q4 strategic planning sessions. What you’re selling, where demand exists, what you’ve been sitting on and the moves that could 10x your Q4 revenue.

Admit one
Mon Oct 19

The room officially starts. But the momentum starts the minute you get inside.

so we can GUN IT, baby!

Presale pricing

Pick your way in.

Every option includes the full year: onboarding, your personalized roadmap, three live calls a month, integration weeks, the Anomaly Brand Methodology and the pre-party.

Monthly
$555/ month

12 monthly payments. Yes, seriously. This is presale pricing.

Join now
Pay in full
$6,660
Bonus 60-minute 1:1 call

One payment, the whole year, plus a private hour with me.

Join now
limited!
VIP
$1,444/ month

12 monthly payments. Everything above, plus two days a week of Telegram access with me and one personalized copy audit every month. Two women are already inside.

Apply for VIP
Annie Whitney in a champagne silk set, smiling and looking up

How good can it get?!

let’s find out. xo, Annie

Apply now
How Good Can It Get?! · Annie Whitney · Anomaly